Marketing Automation Tool Implementation

Introduced and implemented Klaviyo, a marketing automation and email marketing tool, to streamline marketing processes and enhance customer communication through targeted, data-driven campaigns.

I worked closely with external partners to manage the technical integration of Klaviyo with the existing e-commerce and CRM systems. This setup ensured seamless data flow across platforms, enabling accurate customer insights, improved segmentation, and more effective targeting for marketing campaigns.

As part of the implementation, I developed a comprehensive set of automated workflows aimed at improving both conversion rates and customer retention. These included cart abandonment recovery sequences, post-purchase follow-ups, and re-engagement campaigns tailored to different customer behaviors and touchpoints.

To support adoption across the organization, I led the onboarding process for internal teams, delivering hands-on training sessions and creating clear documentation. This ensured that team members across departments could confidently use the platform to its full potential, driving cross-functional value and consistency in customer communications.