Marketing Automation Tool Implementation

Introduced and implemented Klaviyo, a marketing automation and email marketing tool, to streamline marketing processes and enhance customer communication through targeted, data-driven campaigns.

• Technical Setup:

Collaborated with external partners to manage technical integration of Klaviyo with existing e-commerce and CRM systems, ensuring seamless data flow between platforms for accurate customer insights and targeting.

• Automation Workflows: 

Developed a series of automated workflows, such as cart abandonment recovery, post-purchase follow-ups, and re-engagement campaigns, to improved conversion rates and customer retention.

• Employee Onboarding & Training:

Led the onboarding process for team members, providing hands-on training and documentation to ensure effective use of the tool across departments.