As the sole founder, I have been involved in every aspect of the business. I designed the entire range of lamps from the ground up, working through sketches, prototypes, and materials until I arrived at objects that feel both timeless and human. Each product is fabricated and assembled by hand, with close attention paid to detail and durability. To complement the product experience, I developed sustainable packaging solutions that are both protective and aligned with the brand’s visual language.
I also built and now manage the Lustra e-commerce platform, handling everything from product photography and copywriting to payment systems, inventory, and shipping logistics. On the branding side, I created the visual identity and tone of voice, and I run Lustra’s social media presence to share process insights, product stories, and updates with the community. Beyond the digital realm, I’ve organized physical appearances at design fairs and events, designing and setting up booths, and personally engaging with visitors and fellow makers.