Creative Content Strategy for Product Launch

Led content ideation and campaign strategy for Scott Sports' new gravel shoes, focusing on highlighting the product’s unique features. Collaborated closely with a creative agency to produce high-quality marketing assets, ensuring alignment with the campaign’s objectives. The multi-channel strategy included content marketing, social media outreach, and paid advertising, driving brand visibility and customer engagement. The success of this campaign set a benchmark for future marketing efforts within the company.

• Content Ideation & Campaign Strategy:
  I developed the campaign strategy, highlighting the key benefits of Scott's new gravel shoes—comfort, performance, and versatility. The campaign was designed to engage gravel riding enthusiasts by presenting these features in a humorous and unconventional way, capturing the adventurous spirit of the target audience.

• Collaboration with Creative Agency:
  I worked closely with a creative agency to produce high-quality marketing assets, including promotional videos, social media visuals, and product photography. I ensured that all assets aligned with the campaign’s objectives and maintained a cohesive brand image across all channels.

• Multi-channel Campaign Execution:
  The campaign was executed across multiple digital platforms, including email marketing, organic social media, and paid advertising (search ads and social media ads). The strategy aimed to maximize brand visibility, engage the target audience, and drive traffic to the product page.