Creative Content Strategy for Product Launch

Led content ideation and campaign strategy for Scott Sports' new gravel shoes, focusing on highlighting the product’s unique features. Collaborated closely with a creative agency to produce high-quality marketing assets, ensuring alignment with the campaign’s objectives. The multi-channel strategy included content marketing, social media outreach, and paid advertising, driving brand visibility and customer engagement. The success of this campaign set a benchmark for future marketing efforts within the company.

I developed the campaign strategy for the launch of Scott's new gravel shoes, focusing on three core benefits: comfort, performance, and versatility. The goal was to connect with gravel riding enthusiasts by highlighting these features in a humorous and unconventional tone, capturing the adventurous and free-spirited nature of the target audience.

To bring the campaign to life, I collaborated closely with a creative agency to produce high-quality marketing assets, including promotional videos, social media content, and product photography. I oversaw the creative direction to ensure that all visuals and messaging aligned with the campaign’s objectives while maintaining consistency with Scott’s overall brand identity.

The campaign was deployed across multiple digital channels, including email marketing, organic social media, and paid advertising on both search engines and social platforms. This multi-channel approach was designed to maximize brand visibility, spark engagement among cycling enthusiasts, and drive targeted traffic to the product page.