Launch Campaign with Athlete Collaboration

For the launch of Scott Sports' new eyewear product line, I developed the concept for the "Follow Your Vision" campaign. The idea behind the campaign was a word play that combined the product's focus on vision (as eyewear) with the personal determination and focus of athletes. The message encouraged people to "follow their vision" both literally—through the clarity of the eyewear—and figuratively, as a nod to athletes' persistence in pursuing their goals.

The campaign featured a limited edition of 100 exclusive sunglasses, launched in collaboration with high-profile athletes. I coordinated the campaign’s execution, ensuring that athletes shared content on social media on launch day, which boosted visibility. Their stories were featured on the landing page, strengthening the connection between the product and the message.