Email Marketing Starategy

I developed and implemented a comprehensive email marketing strategy to drive customer engagement, retention, and conversions. The strategy involved segmenting the customer base to deliver personalized messaging based on user behavior, purchase history, and product preferences.

• Segmentation & Targeting:

Built detailed customer segments to deliver tailored email campaigns, ensuring relevant and timely communication with potential and existing customers. 

• Campaign Development: 

Created a series of automated email campaigns, including welcome series, post-purchase follow-ups, and promotional offers, all designed to nurture leads and increase repeat purchases.

• Performance Tracking: 

Continuously monitored key metrics such as open rates, click-through rates, and conversion rates. Leveraged insights to optimize email content, timing, and frequency to maximize engagement and ROI. 

• Cross-channel Integration:

Ensured seamless integration between email marketing efforts and other digital channels, creating a cohesive experience for customers across touchpoints.