E-commerce Platform Development

As E-commerce Manager at myStromer AG, I led the successful rollout of new D2C and B2B e-commerce platforms using Shopify, coordinating with technical providers and internal stakeholders to ensure smooth development and deployment. This project boosted the company's online presence and helped position myStromer AG for sustained growth in global markets.

• Platform Development & Deployment: 

Managed the end-to-end development of both D2C and B2B e-commerce platforms, working closely with external providers, including a Shopify agency and ERP integration specialists, to ensure smooth and efficient execution. The solution fully integrated with the company's ERP system, streamlining order processing, inventory management, and customer data synchronization. Additionally, the platforms were seamlessly integrated with the existing CMS for consistent content management, as well as with a newly introduced marketing automation tool, enhancing marketing efforts and customer engagement.

• Enhancement of Existing Online Stores: 

Managed the optimization and expansion of deployed e-commerce stores, focusing on increasing traffic acquisition through targeted marketing campaigns and SEO enhancements. Directed efforts to improve sales conversion rates by refining the UX and optimizing the checkout process. Conducted regular A/B testing to evaluate and enhance key website elements, such as landing pages and product displays.

• Budget Oversight & KPI Reporting: 

Managed the project's financial health by overseeing budgets, ensuring alignment with business goals, and identifying cost-saving opportunities. Regularly reviewed and adjusted the budget to accommodate project needs and market shifts. Conducted detailed monthly performance reporting, analyzing key metrics such as sales growth, conversion rates, customer acquisition costs, and return on ad spend. Used these insights to inform strategic adjustments, optimizing both financial performance and operational efficiency.