E-commerce Platform Development

As E-commerce Manager at myStromer AG, I led the successful rollout of new D2C and B2B e-commerce platforms using Shopify, coordinating with technical providers and internal stakeholders to ensure smooth development and deployment. This project boosted the company's online presence and helped position myStromer AG for sustained growth in global markets.

I led the end-to-end development and deployment of both direct-to-consumer (D2C) and business-to-business (B2B) e-commerce platforms, collaborating closely with external partners including a Shopify agency and ERP integration specialists. The result was a fully integrated solution that connected seamlessly with the company’s ERP system, streamlining order processing, inventory management, and customer data synchronization. The platforms were also tied into the existing CMS for consistent content management and linked to a new marketing automation tool, significantly enhancing marketing capabilities and customer engagement.

Beyond the initial launch, I oversaw the continuous optimization and scaling of the e-commerce stores. My focus included driving traffic growth through targeted marketing campaigns and SEO improvements, while also increasing sales conversion rates through user experience refinements and a simplified checkout process. I implemented a regular cycle of A/B testing to improve key site elements, including landing pages and product displays, based on performance data.

In parallel, I managed the project’s financial oversight, ensuring that budgets aligned with broader business goals while identifying opportunities for cost savings. I regularly reviewed and adjusted financial plans in response to evolving needs and market conditions. To support strategic decision-making, I produced detailed monthly performance reports, analyzing key performance indicators such as sales growth, conversion rates, customer acquisition cost, and return on ad spend. These insights guided data-informed adjustments that improved both financial outcomes and operational efficiency.