Communication of a New Sustainability Initiative

This project successfully communicated Scott Sports' first major sustainability initiative, setting the stage for future eco-friendly efforts within the company.

I led the communication efforts for Scott Sports' sustainability initiative, which focused on collecting used and broken ski goggles and recycling them into new ones. My role was to ensure that the messaging and visuals clearly conveyed the program's environmental impact and engaged consumers in the process. This project marked one of Scott's first sustainability initiatives, and its success paved the way for future eco-friendly efforts within the company.