Communication of a New Sustainability Initiative

This project successfully communicated Scott Sports' first major sustainability initiative, setting the stage for future eco-friendly efforts within the company.

As part of Scott Sports’ first sustainability initiative, communication efforts were focused on promoting a new program that collected used and broken ski goggles for recycling into new products. The messaging and visuals were carefully crafted to highlight the program’s environmental impact while encouraging consumer participation. This project not only raised awareness around sustainability within the brand’s community but also helped lay the foundation for future eco-friendly initiatives at Scott.